How Much Does It Cost To Advertise On Google

Click Budget is the total spend allocated towards buying clicks. It is directly proportional to traffic. The higher the click budget, the more traffic you get to your website.

Most advertises don’t have a budget strategy. They choose their budget with no idea what result to expect.

However, it’s far better to reverse engineer your budget. You start with sales, and then work backwards to leads, traffic, and finally budget.

Consider this scenario…

The average website requires 20 clicks to generate one sales lead. Using this 20:1 ratio we can work backwards to estimate how much traffic we need to buy to achieve our sales target.

For example, let’s say that one in five leads (20%) will convert to a sale. If the average cost-per-click is $2 then we need to spend $200 to make 1 sale.

Here’s how these number break down.

$2 cost-per-click
$40 cost-per-lead (20 clicks x $2 = $40)
$200 cost-per-sale (1 lead x 20% conversion rate = $200)

Therefore, based on these stats we need 100 clicks to generate 1 sale.

Few businesses do these numbers. Yet, it vital if you want to do any accurate forecast for sales and profits.

Based on these numbers, if we want to win 10 sales next month then I can estimate that we need to buy 1000 Google AdWords clicks. And at $2 average cost-per-click, we need a click budget of $2,000.

Cost varies from one industry to another. For a more accurate estimate for your business contact us for a quote today.

Error: Your Requested widget " black-studio-tinymce-27" is not in the widget list.

• [do_widget_area orphaned_widgets_1]
  • [do_widget id="text-18"]
  • [do_widget id="black-studio-tinymce-2"]
  • [do_widget id="text-19"]
  • [do_widget id="black-studio-tinymce-8"]
• [do_widget_area orphaned_widgets_10]
  • [do_widget id="text-45"]
• [do_widget_area orphaned_widgets_11]
  • [do_widget id="text-35"]
  • [do_widget id="text-47"]
• [do_widget_area orphaned_widgets_12]
  • [do_widget id="text-33"]
• [do_widget_area orphaned_widgets_13]
  • [do_widget id="black-studio-tinymce-20"]
• [do_widget_area orphaned_widgets_14]
  • [do_widget id="black-studio-tinymce-21"]
• [do_widget_area orphaned_widgets_15]
  • [do_widget id="black-studio-tinymce-22"]
• [do_widget_area orphaned_widgets_16]
  • [do_widget id="black-studio-tinymce-23"]
• [do_widget_area orphaned_widgets_17]
  • [do_widget id="text-36"]
• [do_widget_area orphaned_widgets_2]
  • [do_widget id="black-studio-tinymce-4"]
  • [do_widget id="text-20"]
  • [do_widget id="text-22"]
  • [do_widget id="text-21"]
  • [do_widget id="text-23"]
  • [do_widget id="text-25"]
• [do_widget_area orphaned_widgets_3]
  • [do_widget id="text-31"]
  • [do_widget id="black-studio-tinymce-5"]
  • [do_widget id="black-studio-tinymce-6"]
  • [do_widget id="text-26"]
  • [do_widget id="black-studio-tinymce-10"]
  • [do_widget id="black-studio-tinymce-11"]
• [do_widget_area orphaned_widgets_4]
  • [do_widget id="black-studio-tinymce-12"]
• [do_widget_area orphaned_widgets_5]
  • [do_widget id="text-15"]
  • [do_widget id="text-13"]
• [do_widget_area orphaned_widgets_6]
  • [do_widget id="text-3"]
  • [do_widget id="text-8"]
• [do_widget_area orphaned_widgets_7]
  • [do_widget id="text-16"]
  • [do_widget id="text-17"]
• [do_widget_area orphaned_widgets_8]
  • [do_widget id="black-studio-tinymce-16"]
  • [do_widget id="black-studio-tinymce-17"]
• [do_widget_area orphaned_widgets_9]
  • [do_widget id="black-studio-tinymce-14"]
• [do_widget_area thesis_wp_widgets_1356721053]
  • [do_widget id="text-50"]
  • [do_widget id="black-studio-tinymce-25"]
  • [do_widget id="text-57"]
  • [do_widget id="black-studio-tinymce-3"]
• [do_widget_area thesis_wp_widgets_1356820969]
  • [do_widget id="text-32"]
  • [do_widget id="text-27"]
  • [do_widget id="text-55"]
  • [do_widget id="text-54"]
• [do_widget_area thesis_wp_widgets_1463269473]
  • [do_widget id="text-59"]
  • [do_widget id="text-52"]
  • [do_widget id="text-29"]
  • [do_widget id="text-56"]
  • [do_widget id="text-39"]
  • [do_widget id="text-42"]
• [do_widget_area thesis_wp_widgets_1463269539]
  • [do_widget id="text-61"]
• [do_widget_area thesis_wp_widgets_1463269558]
  • [do_widget id="text-60"]
  • [do_widget id="text-51"]
  • [do_widget id="text-30"]
  • [do_widget id="text-43"]
• [do_widget_area thesis_wp_widgets_1463269577]
  • [do_widget id="black-studio-tinymce-19"]
• [do_widget_area thesis_wp_widgets_1463269592]
• [do_widget_area thesis_wp_widgets_1463269606]
• [do_widget_area thesis_wp_widgets_1463269617]
• [do_widget_area thesis_wp_widgets_1463269638]
• [do_widget_area thesis_wp_widgets_1463269654]
  • [do_widget id="sow-editor-2"]
  • [do_widget id="text-58"]
  • [do_widget id="text-62"]
  • [do_widget id="text-63"]
• [do_widget_area thesis_wp_widgets_1463269667]
• [do_widget_area thesis_wp_widgets_1463269687]
• [do_widget_area thesis_wp_widgets_1463269704]
• [do_widget_area widgets_for_shortcodes]
  • [do_widget id="black-studio-tinymce-26"]
  • [do_widget id="black-studio-tinymce-27"]
  • [do_widget id="sfsi-widget-2"]
  • [do_widget id="custom_html-2"]
• [do_widget_area wp_inactive_widgets]
  • [do_widget id="archives-2"]
  • [do_widget id="meta-2"]
  • [do_widget id="search-2"]
  • [do_widget id="categories-2"]
  • [do_widget id="recent-posts-2"]
  • [do_widget id="recent-comments-2"]
  • [do_widget id="text-6"]