Don’t be fooled by exaggerated performance claims. Download the Google Agency Competency Audit and use it to quality check any AdWords management service.
- How to detect and avoid hidden fee SCAMs. Some agencies charge management fees as high as $0.60 cents of every dollar. Learn how to check for a fair and transparent pricing policy.
- Sales reps will try to sign you up for the highest TCV (Total Contract Value). Warning: don’t sign a contract until you get a proof of results. Here’s how to calculate the minimum trial budget for your product and market.
- Advertisers with high “Quality Score” earn discounted traffic and higher ad positions. Here’s what you need to know to get Google’s maximum click discounts.
- The average website converts around 5% of website visitors in to a lead. However, some keywords convert 2 to 3 times higher than average. Discover how to find the high profit keywords for your business.
- The most profitable advertisers continually improve their ad campaign. Ask these questions to find out what (if anything) they do to (a) fix an underperforming campaign, and (b) continually improve campaign results.
