Google AdWords OTO

Our Clients Succeed

Thanks to Click Profits we increased our website leads by 128%. Our average cost-per-lead dropped from $52.26 down to $22.92. And it continued to fall to as low as $12.

Warwick McCormick – Envirospray

Since working with Click Profits we’ve achieved regular gains with our website. Last August was an all-time record month with over 171 enquiries. And we’re up more than 100% year-on-year!

Frances Wong – The Vein and Skin Centre

  • Start With A Small Budget

    Pay-Per-Click Advertising is scalable. Choose a budget you’re comfortable with, and we’ll go to work creating your campaign. Then once you can see a return on investment, you can choose to scale up or keep it where it is.

  • Guaranteed Traffic

    No matter what your budget, you only pay when someone clicks through to your website. Adjust your spend to suit your work capacity, and pause your campaign during scheduled business holidays.

  • Prove ROI Beyond Doubt

    Our campaign reports give complete transparency into the performance of your advertising. Get important metrics like cost-per-lead, phone calls, form enquiries, and online sales that originate from your campaign.

How Click Profits Help You Grow

Target Your Ideal Customer

Nothing is more important than quality traffic. That’s why we use eight targeting methods to narrow in on your ideal prospect. Including; keyword, contextual, topic, engagement, time-of-day, location, and device targeting.

Then, routinely quality and performance review your traffic. Removing underperforming keywords and moving your budget where it gets the most leads and sales.

Right Place Right Time

Display your ads and get found when customers are looking to buy. Your ads display in Google search results, on mobile and desktop devices, and on relevant websites from across the web.

And with Ad Scheduling we’ll set your campaign to run during the days and hours that suit you. So you can spare your ad budget while the business is closed, then drive more clicks when you’re available to answer the phone.

Only Pay When Someone Clicks

Only prospects that match our targeting filters will see your ad. Then you pay a per-click fee when a prospect clicks through to your website.

You tell us how much your want spend, and we’ll spread your budget over a 30 day cycle. Any left over budget at the end of the month rolls over into the next cycle.

An In-Depth Look At Google Advertising

Narrow in on your prospects needs and desires

Campaign Structure is the foundation of every successful campaign. Not surprisingly, agencies and marketers disagree on what the best structure should be.

Segmentation is a structural strategy that gives advertisers maximum control. Benefits of Campaign Segmentation include:

  • Allocate budgets (and other targeting filters) by product and service. So you can prioritise your spend to high priority products.
  • Create product specific text ads that speak to the need, want or desire of the prospect. So you can increase ad click-through-rate (CTR) and Google Quality Score (resulting in lower cost-per-click).
  • Optimise keywords for profit (not just conversion rate).

Track all leads that originate from your campaign

Google’s standard metrics include spend, impressions, average position, clicks, cost-per-click, and search terms. And while these metrics are useful, they don’t tell you if the campaign is profitable.

With our software integrations, we track all leads that originate from the campaign. These include:

  • Dynamic Call Tracking – replaces the website phone number with a unique call tracking number only visible to prospects whom click through from your Google ad.
  • Online Goal Conversions – Online purchases, contact form submissions, sign-ups, downloads, and views of key pages
  • Google Analytics Integration – Sharing of cost and performance metrics so you can see how users interact with your website.

Focus your marketing budget where it gets the highest return-on-investment

On average about 5% of website visitors convert to a lead. Through Conversion Optimisation we can double (and more) your baseline result. This is achieved by:

  • Removing low-converting keywords that lose money (cost more in clicks than they generate back in profit).
  • Retargeting ad spend to keywords that generate the most leads and profit.
  • Split-testing text ads to (1) increase traffic on top keywords, and (2) improve Quality Score in order to decrease cost-per-click and increase ad rank.

Make decisions based on clear results

Choose to receive automatic notifications whenever your campaign generates a phone lead, or login to our call reporting platform to view detailed call reports. Including: call volumes, caller ID, call time and date, caller location, call duration, call recording (optional) and more.

Each month you’ll receive a Campaign Overview Report. This gives you a 5-minute health check of your campaign.

For more detailed reports, we integrate with Google Analytics. From there you have real-time reporting. So you can analyse your traffic and make informed decisions about the performance of your website.

Advertise On Google And Get 3 Months Organic Search Engine Optimisation (SEO) For Free

Search Engine Optimisation is a form of marketing that ranks your website in Google’s free organic listings. Organic search receives 60% of the available clicks. Here’s why SEO is the perfect complement to your online strategy:

  • Organic traffic costs a fraction of the same click from a paid ad. Google do not charge for organic listings so you only pay a SEO fee (free for 3 months).
  • Some prospects click-through on paid ads, while others prefer organic. When you rank in both search results you reach more prospects than any one channel alone.
  • We’ll optimise your Google For Business listing (Maps). Maps results appear in the top 3 organic search results for many high traffic, commercially viable keywords.
  • We’ll list your business in hundreds of Google friendly directories. These pass valuable link-authority to your website, as well as provide an independent source of referral traffic.

Advertise on Google and get 3 months free SEO. There is no contract and no obligation to continue. At the end of the 3 months we’ll provide an organic traffic quota that is budgeted significantly less than the equivalent cost of paid traffic.

Apply now or risk losing out

Our resources are limited. Therefore, this special offer is available to the first 10 clients only. Once these spots are gone then we shut down the offer to switch our attention to client delivery. Call today or complete the contact form on this page.