Landing Page Optimisation
Convert More of Your Website Traffic Into Leads And Sales
Our Clients Succeed
Thanks to Click Profits we increased our website leads by 128%. Our average cost-per-lead dropped from $52.26 down to $22.92. And it continued to fall to as low as $12.
Warwick McCormick – Envirospray
Since working with Click Profits we’ve achieved regular gains with our website. Last August was an all-time record month with over 171 enquiries. And we’re up more than 100% year-on-year!
Frances Wong – The Vein and Skin Centre
High Converting Design
60-80% of website visitors leave within the first 10 seconds. Our proven design templates grab and keep your prospects attention focused on the sales message.
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Words That Sell
Most websites use dull and boring communication. We use powerful persuasion techniques that help you stand out from the competition.
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Prove ROI Beyond Doubt
Our tracking integrations enable you to track all leads that originate from your campaign. Then use this feedback to drive up leads and sales.
How Landing Page Optimisation Works
Create a Variation Sales Page
On average about 5% of website visitors convert to a lead. An increase from 5 to 10% would double your website performance. Thankfully there’s a formula to high converting design. We create your landing page using our proven conversion formula, then test the page against your original version in a head-to-head experiment.Launch Experiment
AB Split-testing alternates traffic between the original (A) and test page (B). We can split the traffic evenly, or limit the test page to as low as 5% of experiment traffic. All phone calls and online leads are tracked back to their respective page. Allowing us to clearly measure which version is the winner.Only Accept Changes That Grow Sales
Our testing method uses a 95% confidence level. This is the same level used to prove statistical significance in clinical trials. This scientific approach guarantees success. Only fully integrating changes that have proven to increase leads and sales.An In-Depth Look At Landing Page Optimisation
How to outshine your competition
Your prospect may visit a dozen websites before they choose the product they want to buy. Your marketing message needs to stand out and get selected as the preferred choice.
We analyse your competition and make notes on how they position their product and service. Then, use this to out shine every aspect of their marketing message. Including:
- First impression
- Clear communication
- Proof elements
- Demonstrating capabilities
- Irresistible offer
Deliver your message with impact
Your prospect makes a decision to stay or leave your website in the first 3-5 seconds. We structure your message so that it grabs their attention and gets them to stay.
Then, through a process of Intensification, we move the prospect from Attention through to Action:
- Attention
- Interest
- Desire
- Action
Test Changes in a Controlled Environment
Most marketers make random website changes with no idea if they increase profits. If sales go up, it's difficult to know if the increase was thanks to the change or some other variable.
AB Split-Testing is a scientific and strategic method to launch website changes. Benefits of Split-Testing include:
- Alternate experiment traffic between the 'A' (original) and 'B' (test) page. The prospect only ever sees one variation, even if return at a later date.
- All goal conversions are tracked back to their respective page (A or B). Including phone calls and online events.
- Only when the experiment reaches statistical significance (95% confidence) is a winner achieved.
- You can minimise risk with as low as 5% of traffic through the experiment page.
AB Split-Testing guarantees you only fully integrate changes that increase profits.
Make decisions based on clear results
Accurate tracking is vital for reliable Landing Page Optimisation. Our analytics integrations track all online and offline leads that originate from the campaign.
The experiment phase can last up to 90 days, depending on size of improvement and volume of traffic. You'll receive a notification as soon as your experiment achieves a winner. As well as a monthly Campaign Overview Report with details about the performance of the Landing Page Experiment.
In addition real-time Google Analytics integration, you can login to our call reporting platform to view detailed call reports, including: call volumes, caller ID, call time and date, caller location, call duration, pre-call session tracking and more.
