Target Your Ideal Prospect
Building a profitable traffic campaign isn’t easy. And as marketers we need to justify every dollar we spend.
However, nothing improves your bottom line more than campaign targeting. Good targeting leads to good quality traffic, and good quality traffic is the foundation to a healthy Pay-Per-Click campaign.
Even the best website will fail with poor quality traffic. Yet an average website will make some sales if traffic quality is good.
Google Advertising gives you a range of targeting options to help you to reach your ideal prospect. These include; keyword, location, audience, placement, contextual, topic, time of day, device, network, age, and gender.
Maybe you receive 90% of your enquires by phone. With Time of Day targeting we can set your campaign to run during the hours that suit you.
Or maybe you have high priority suburbs. No problem. We can use a combination of location and keyword targeting techniques to rank suburbs by priority, and even exclude low priority areas.
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Increase Website Traffic
Google rewards advertisers that have well structured and well managed campaigns. With a high Quality Score you can rank in position #1 and pay less than your competition lower down the page.
Quality score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.
Ad Click-Through-Rate is an important component of Quality Score. That’s why we make Text Ad Optimisation an important part of your ongoing campaign strategy.
We run campaign experiments to test multiple variations of your text ad. Two ads display on rotation and the ad with the highest click-through-rate wins.
Once a proven winner is found, a new experiment replaces the old in an ongoing process to beat the control.
You may have hundreds and even thousands of commercially viable keywords. And some keywords can be 2-10 times more profitable than other.
By optimising click-though-rates you get more clicks on the best performing keywords. Increasing traffic volume, traffic quality, and return on investment.
Track and Report
The truth is, Google’s standard reporting metrics only give half of the picture. They report activity metrics like spend, impressions, average position, clicks, cost-per-click, and search terms. And while these metrics are useful, they don’t tell you if the campaign is profitable.
Click Profits helps you prove return on investment. We do this by going beyond the standard activity metrics to track the actions your prospects makes on your website.
With our software integrations, we track every phone call, online purchase, and contact form that originates from your advertising campaign. So you have 100% transparent campaign results.
Choose to receive email notifications whenever your campaign generates a phone lead. Allowing you to grade the lead quality and add any additional call notes.
Or you can login to our call reporting platform where you can view detailed call reports. Including: call volumes, caller ID, call time and date, caller location, call duration, call recording (optional) and more.
Each month you receive a Campaign Overview Report with key performance metrics. This allows you to give a 5-minute health check of your campaign.
And for more detailed reports, we link your campaign to Google Analytics. From there you have real-time reporting with all the standard campaign metrics and more. So you can analyse your traffic and make informed decisions about the performance of your website.
SCHEDULE A 1-ON-1 CONSULTATION. REQUEST A DEMO NOW.
Conversion Rate Optimisation
Imagine that you are a door-to-door salesman. Over time you discover that BMW owners are, on average, twice as likely to buy. while Toyota drivers are twice as likely to not buy.
With this knowledge you will make more money by selectively choosing which neighborhoods and doors to knock on.
This example is fundamentally the same as Conversion Rate Optimisation. CRO is a process of learning what works and what doesn’t, so you can focus your effort on your best opportunities.
With Click Profits conversion tracking we identify which keywords generate the most leads and sales. Then, we reduce clicks from low performing keywords and increasing clicks on keywords that generate the highest return on investment.
