Conversion Funnel Optimisation
Deliver your marketing message in a way that gets prospects to buy…
While most businesses have an online presence, only a few leverage their website to maximise profits.
Conversion Funnel Optimisation improves the sequence and delivery of your sales message to generate more leads and sales.
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On average it take 7-10 contacts with a prospect to win the sale.
However, most marketing strategies ignore this rule and do nothing to facilitate a multi-step sales process.
As a result, ad campaigns generate a low return on investment. And the business has no way to bring the prospect back when they’re ready to buy.
A conversion funnel is a sequence of steps and buying triggers that lead up to the sale.
Understanding your prospects buying journey is the first step to improve it.
Conversion Funnel Optimisation (CFO) improves the sequence and message down each step of the funnel in order to get the maximum number of prospects to buy.
Instead of ask for a big commitment on first contact, CFO gains a micro commitment (opt-in) in exchange for a small chunk of value.
This small commitment, called a Lead Magnet, puts the prospect into an automated email sequence designed to engage the prospect, build trust, and convert them to a customer.